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FOR IMMEDIATE RELEASE |
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New Daiwa Certate SW Spinning Reel Family |
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Long life, more power and torque, and high performance characterize the new Certate SW |
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Cypress, CA (April 22, 2021) – Behold the new standard in large saltwater spinning reels, Daiwa’s brilliantly designed Certate SW. Whether you’re throwing subsurface lures to bluefin tuna in the Northeast, dropping baits back for dorado on the eastern seaboard, or long-casting jigs or poppers to tuna on the west coast, this is definitely a reel to consider… |
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“We have had our freshwater and inshore sizes of the Certate out on the market for the past couple of years and the response has been phenomenal. Along those lines, we thought it was time to bring saltwater anglers the same quality in larger sizes—8000 through 18000—reels that could really perform in big water with big fish,” says Marc Mills, Daiwa Field Marketing Manager. “The Certate SW brings a host of premium features to the scene, from its MONOCOQUE aluminum body, Zaion rotor and air bail, Magsealed technology, to tough digigear construction, and more. It’s certainly going to be a success for anglers looking for the best in spinning reels. The reels are stronger and lighter than much of the competition in this price point range, and it has many features of our flagship Saltiga at a slight reduction in price point,” adds Mills. |
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The new Certate SW embodies a rich feature set, which starts with its one-piece MONOCOQUE Aluminum body. This design framework yields more space for larger gears, thus promoting increased torque and power from the get-go. In terms of construction, the inventive Aluminum MONOCOQUE body also offers 360 degrees of stability and improved waterproofing over standard spinning reels with conventional, screw-in side plates. 360 degrees of stability means the gearing is held firmly and in precise alignment; the less gears shift side to side, the less binding and wear take place, and longer your new reel will feel fresh out-of-the-box. The unique MONOCOQUE body features no screw holes. Engineering-wise, when you introduce screw holes to a reel body, the holes have to be built up with metal or plastic. That adds weight and decreases the amount of space inside the reel body for large gearing. In short, with MONOCOQUE, Daiwa can increase interior space to facilitate larger gearing and reduce overall weight, simultaneously. Unlike reels that use rubber seals to protect the one-way roller bearing, Daiwa employs a proprietary system of waterproofing protection called Magseal. Magsealing uses a special magnetic bushing in conjunction with a magnetic weld to create an airtight and watertight oil seal, virtually eliminating the travel of contaminants or water down the main shaft and into the gear set or roller bearing. Daiwa’s patented Magseal process is so effective, it was originally used in the aerospace industry on space suits. |
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The Certate SW also features a Zaion air rotor engineered to be incredibly rigid and with minimal flex, especially at high drag pressures. The lighter the rotor, the less force it takes to spin around the reel, making it easier to turn the handle especially in larger saltwater reels that have much larger rotors. The Certate SW also features our Air Bail, which further reduces weight and offers more rigidity than standard wire, minimizing concerns over flex, bending or breaking. The thicker material feels better to the fingers when flipping the tubular Air Bail as well. DIGIGEAR® technology is another hallmark of the Certate SW. The especially hard and lightweight aluminum is precision machined and digitally cut, making it considerably more resistant to wear than traditional gear materials on the market. |
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Anglers fishing Certate SW reels will appreciate Daiwa’s brilliant Advanced Tournament Drag (ATD™) when setting the hook and fighting fish. The smart system applies an increased, instantaneous and calculated resistance during the hookset. After the hook drives home and the fish starts pulling, ATD automatically returns to the selected drag setting. Where reel meets angler, the Certate SW features a machined screw-in aluminum handle that connects directly to the main drive gear. The other end of the handle features a premium, soft-touch rubber handle for easy grip and non-slip feel. |
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Certate SW Features:
For saltwater anglers seeking their next premium, precision spinning reel, look no further than the Certate SW, a reel engineered with advanced technology and constructed of the finest and most durable materials available. MSRP $649.99 – $749.99 |
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For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: info@daiwa.com. The URL for Daiwa’s web site is http://www.daiwa.com/us/ |
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About Daiwa Corporation Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.com/us. |
