New Year, New Digs

DAIWA kicks off 2024 in new corporate headquarters and USA warehouse facilities.

Foothill Ranch, CA (January 5, 2024) – With the installation of the DAIWA logo sign above the main entrance this week, the tackle manufacturer has officially completed its office and warehouse move – doubling its space and capacity to ship product – to a new facility located at 20155 Ellipse in Foothill Ranch, Calif.

Planning for the new facility started in 2019, but issues from the COVID-19 pandemic to supply chain delays, to construction and warehouse materials shortages and changes in their working environment slowed down the process. “We wanted to make sure the new facility met our needs in these post-Covid times, so we did a pause with selecting the right location,” said DAIWA USA president Carey Graves. “By discussing and collaborating with our warehouse and office operations managers on what was needed to run our business more efficiently, the new facility sets us up to grow DAIWA’s business and better serve our dealers and customers.”

According to warehouse operations manager Brian Nolte, the new facility gives DAIWA 20 truck bays dedicated to both inbound and outbound shipping. “We’ll also be able to use the added bays as flex space for extra storage needs and stage product for value-added builds of special combos,” said Nolte. “The extra warehouse space and bays give us the in-house capability to efficiently add UPCs, hang tags, and dealer stickers, giving us unique benefits to offer our dealers.”

Nolte notes the added square footage enabled DAIWA to add both a dedicated shipping office and an after-service reel maintenance/repair center within the warehouse and main entrance area. A complete revamp of DAIWA racking systems for pick-and-ship needs also provides more efficient operations.

“While the warehouse needs were the main priority in the new facility, the secondary focus was our office needs,” Graves said. “With changes in the business environment to accommodate both in-office and out-of-office working capabilities, we’ve set up our corporate area with dedicated space for customer service, our accounting/financial operations, and our sales and marketing office needs. While many of our office staff work a hybrid in-office/OOF schedule, we have an excellent set-up in the new facility for the various teams to come together for in-person discussions and collaboration for our business.”

Graves noted the entire DAIWA team is anxious to welcome its manufacturer reps, dealers, and distributors to the new facility in 2024. “It shows our commitment to the DAIWA tackle business, which in turn shows our commitment to their businesses,” said Graves.

DAIWA USA President, Carey Graves

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: The URL for Daiwa’s web site is


About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at


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