NEW PRODUCT RELEASE

Your Gateway to Power-Assist

DAIWA’s new manageably-sized, handheld TANACOM S500J brings power-assist fishing to the masses.

FOOTHILL RANCH, CA (September 27, 2024) – Power-assist reels aren’t only for swordfish and mythical kraken. (Although DAIWA builds that, too, and calls it the SEABORG G1800M-RJ.) Midrange sizes like the new SEABORG G1200M and G800MJ can tame everything from rockfish to outsized grouper with ease. But what about something a bit smaller, a power-assist reel you can hold while fishing? Well, DAIWA has that covered as well. Welcome the new TANACOM S500J

There was a gap between brawny power-assist reels and conventional gear until the TANACOM S500J came along. Now, you can enjoy the benefits of deep-dropping with power-assist equipment, while holding the reel in your hand. “It’s smaller and lighter,” said DAIWA Field Marketing Manager, Chris Martin, about the new TANACOM S500J. “Hold it in your hand and feel the bite. Now that’s exciting…”

“It’s the most interactive way to fish I can think of.”

Gaging what constitutes a “deep-drop” is a relative thing. Some anglers might consider 100 feet deep, while a salty seafarer doesn’t consider anything under 1,500 feet…deep. Regardless of your opinion, a hard pulling fish coming off a 100-foot reef can wear you out. Several of them can test your physical stamina. But with the support of the new TANACOM S500J, anglers can manage perspiration while enjoying the battle.

Martin says the new TANACOM S500J is armed for standard deep-ranging quarry, such as grouper, snapper, and tilefish in the Gulf and up the Atlantic, as well as species like rockfish and lingcod on the Pacific side. To that, he thinks it’ll be a hit with striper and tautog anglers to the northeast.

Regarding the TANACOM S500J’s features-set, Martin instantly points to the JOG Power Lever. “Think of it like an adjustable throttle. Instantly and easily control the speed that a fish comes up off the bottom. And the reel automatically shuts down as a fish approaches the surface, so the rig doesn’t come crashing in and bust the top guide. At the moment of truth, it’s you against the fish, manually cranking the reel. That’s the fun part.”

Martin also highlights the reel’s magnificent housing. “Its tough all-aluminum frame keeps the internal parts working in precision with one another, which extends longevity despite all the force and winding power on the TANACOM S500J.”

Finally, the perfect gateway to experiencing the authority of a power-assist reel while still experiencing the feel and fight. DAIWA calls it the TANACOM S500J…

TANACOM S500J KEY FEATURES:

JOG Power Lever

With one finger operation, make instant and convenient power and speed adjustments without taking your hand off the rod.

MOTOR

A powerful brushed motor delivers instant power when engaged. BRITZ motors are robust and offer high torque to deliver surprising amounts of winding power and strength.

LCD DISPLAY

Bright multilanguage LCD Display with key features like a line counter, depth memory, reels speed, and more.

WASHABLE and CORROSION-RESISTANT DESIGN

Lightweight and incredibly strong, aluminium allows strength and the minimum weight to be achieved without the cost and corrosion issues of other metals. This combines with a sealed electronics and drag package for the utmost protection.

BALL BEARINGS and DRAG

Operates on 6 ball bearings and a roller bearing and can exert 33-pounds of drag pressure.

POWER

Convenient 12-Volt DC operation with clips. The acceptable range of voltage is 12-16.8V.

MSRP $649.00

OUTRAGE

The Perfect Pairing

DAIWA suggests complementing the TANACOM S500J with its new Outrage contentional rods.

DAIWA’s new Outrage rods feature HVF Nanoplus graphite blanks for optimal sensitivity and power while lightening the overall weight, reducing angler fatigue during those long days on the water. X45 construction serves anglers by reducing blank twist and improving casting accuracy. Fuji K guides enhance durability and complement the use of heavy or light braid lines.

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@Daiwa.com. The URL for Daiwa’s web site is daiwa.us

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About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us

CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com