FOR IMMEDIATE RELEASE

Pull Bass from the Grass

Being introduced at the Bassmaster Classic, Daiwa’s Ever Green Grass Ripper (GR) jigs target more and bigger bass prowling in tough-to-fish grass flats.

Cypress, CA (June 9, 2021) – Come summer, largemouth bass make a habit of burying themselves in the grass. Bass sharpies know they’re in there, of course, but not everyone has the patience to work through waters where the stringy stalks wrap around hooks and jig heads on every cast. That’s why Daiwa and Ever Green International’s new Grass Ripper (GR) jig series is sure to be a hit.

Featuring a perfectly positioned eyelet at the front of the jig’s nose, and teardrop-shaped head that angles smoothly from eyelet to base, the Grass Ripper gently slithers and glides over grass instead of trying to power through it. Following this path of least resistance allows the jig to avoid catching grass and other vegetation around the eyelet while its robust weed guard protects the hook.

Fire Craw

Brett’s Bluegill

“Many jigs have the eyelet atop the jig head. Unfortunately, that positioning leads to the jig getting plugged-up as you force it through the grass,” explains Marc Mills, Daiwa’s Field Marketing Manager. “With the Grass Ripper, the jig head just slides up and over the grass to keep itself weedless more often than not. Try one on a grassy flat and you’ll notice the difference immediately. Fewer weeds on your jig equates to more strikes overall, and better odds of having a lunker take a swipe at your offering.”

Available in one-quarter-, three-eighth- and half-ounce sizes, the Grass Ripper comes in ten proven colors based on Z-Man and Ever Green’s already popular ChatterBait JackHammer series. Weed guards in black, brown or clear blend with the jig’s primary color pattern, while its high-quality heavy-gauge, 4/0 custom bait-holder hook is a nod to the serious big-bass potential here in North America.

Engineered to swim strait and not roll over, the Grass Ripper’s ability to come through grass nice and clean opens new avenues for anglers to explore. Whether looking to fill a limit, set a new personal best, or simply enjoy a day of solid bassin’ at your favorite honey hole, these jigs offer a serious edge. With a manufacturer’s suggested retail price of $7.49 to $8.49, they are nearly indestructible, affordable, and sure to help you pull more big bass from the subsurface lawns others avoid.

Spot Remover

Bhite Delight

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: info@daiwa.com. The URL for Daiwa’s web site is daiwa.com/us

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About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.com/us.

CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

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