FOR IMMEDIATE RELEASE

Smaller Size, Eight New Colors

Unveiled at the Bassmaster Classic, Daiwa’s versatile new Ever Green Showerblow SB-77.7 offers a smaller topwater package sure to draw the ire of both bigmouths and bronzebacks.

Cypress, CA (June 10, 2021) – It walks, it chugs, it rattles, it spits, and it catches bass like crazy. Ever Green’s Showerblow (SB) line of pencil poppers is renowned for its ability to draw smashing topwater strikes from lunker largemouth bass. Now, Ever Green and Daiwa have added a new downsized version that’s ideal whenever you need more finesse or want to invite bronzebacks to the brawl.

Measuring just 3.5 inches (77.7 mm) and available in eight sharp colors to match any type of forage or water conditions, the new Showerblow SB-77.7 features the same built-in tungsten weight transfer system as the larger sizes to both increase casting distance and provide a loud, fish calling knock on the retrieve. Showerblow’s unique aerodynamic shape and weight transfer system allow you to reach out to surface breaking fish or the back of coves with pinpoint accuracy. Its pencil-popper shape makes it perfect for walk-the-dog retrieves while a scooped face adds extra splash with every twitch of the rod.

Flash Silver Shad

Black Bone

“These new, smaller Showerblows are absolutely awesome,” says Daiwa’s Field Marketing Manager, Marc Mills. “Their shorter length makes them ideal for targeting smallmouth bass or matching the hatch for bigmouths when smaller forage predominates. Like its larger brothers, the SB-77.7 features premium-quality split rings, super-sharp hooks, plus a hand-tied feather tail on the back treble for extra predatory attraction. Extremely versatile, you can fish them with any kind of surface retrieve and at any speed from a quick-paced walk-the-dog motion to a pop-and-stop presentation. With a pencil-popper body shape and cupped face, these lures move easily across the surface while kicking up plenty of splash. They really have a way of provoking explosive surface strikes.”

The new Evergreen Showerblow SB-77.7 retails for $15.99 and is available in eight proven patterns. With water temperatures on the climb across the country, you’ll want work these “finesse” poppers into your arsenal as quickly as possible to take full advantage of that summer surface bite.

Skeleton/Chartreuse

Natural Gill

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@daiwa.com. The URL for Daiwa’s web site is daiwa.us

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About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.com/us.

CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339