Daiwa’s Best Bait Burner

New Zillion 10.0 low-profile is the perfect reel for techniques requiring fast retrieves 

Cypress, CA (March 5, 2020) – A 10.0: 1 gear ratio. Think about it. In basic terms, that means you get ten rotations of the spool for every full crank. That’s some amazing pick-up, ideal for moving lures at break-wind speeds and pulling uncooperative fish from structure and cover. And that’s precisely what Daiwa’s new low-profile Zillion 10.0 puts in your hands.

The Japanese engineered and manufactured Zillion 10.0 yields technique-specific brilliance, especially in the realm of bass fishing. It’s high speed retrieve lends perfection for fishing topwater baits, like frogs and buzzbaits. Daiwa’s Zillion 10.0 is equally as proficient burning lipless crankbaits and other hardbody lures when retrieval speed is the key.

After the hookup, the Zillion 10.0 also gives you the power and velocity to get fish up and out of precarious environments. Pitch a jig into timber, along pilings or in deep vegetated pockets, and that bass better come boatside quickly, or lose it back to the lake. Daiwa’s Zillion 10.0 gives you the authority to bring that fish home.

“Due to popular demand to add a fast reel back to the Zillion line up where we used to have a 9.0:1 in Zillion, we accomplished the wishes of the public and developed the faster more powerful Zillion 10.0:1 reel, said Daiwa Field Marketing Manager Marc Mills. “Frog guys and Lipless guys you are going to love it!”

From a design standpoint, Daiwa incorporated premium componentry, all aimed at delivering speed and power in a lightweight, comfortable and durable reel. For starters, Daiwa’s signature G1 Duraluminum SV Spool is perfectly balanced, light and efficient, and conceived for making controlled casts.

Unlike other reels, where the pinion gear constantly rides the spool shaft, Daiwa’s unique free-floating G1 Duraluminum SV Spool rests independently on precision, stainless steel ball bearings. And because the pinion rides its own separate shaft, the spool spins freely, unhampered by gear train friction when casting.

While on the topic of aluminum, the Zillion 10.0’s exquisite innerworkings are housed in a frame with side plates constructed of the same premium alloy.

More aluminum means gears are kept in precise alignment. Lesser reels that aren’t encased in aluminum get sloppy over time. The Zillion 10.0’s aluminum shell ensures tighter tolerances and a reel that simply lasts longer.

The Zillion 10.0’s performance is further bolstered by Daiwa’s exclusive T-Wing System (TWS). The “T” aperture allows line to flow freely on the cast, reducing the sharp angles and friction that cause line to stall when exiting the reel. With the Zillion 10.0, on the retrieve, the line drops into the narrower, lower channel of the T-Wing for even greater distribution across the spool width.

Once the battle ensues, you’ll appreciate the Zillion 10.0’s Ultimate Tournament Carbon Drag (UTD). The oversized carbon drag washers allow maximum fish stopping power, again, letting you call the shots.

Finally, Daiwa’s exclusive and comfortable Swept Handle moves the paddles closer to the rod’s centerline. The result is less wobble of the rod and reel in your hand as you crank. That means less wasted energy and a more powerful retrieve.

Masters at delivering premium, technique-specific reels, Daiwa dares you to find a lighter weight, more effective tool for burning baits and bringing trophies back to the boat. We dare say the Zillion 10.0 has no challengers.

Daiwa Zillion 10.0 FEATURES:

  • G1 Duralumin SV Spool
  • T-Wing System (TWS)
  • Zero Adjuster
  • Air Brake System
  • Aluminum frame
  • Aluminum side plate
  • Ultimate Tournament Carbon Drag (UTD)
  • 11 Bearing System (10BB + 1RB)
  • Large 90mm Swept Handle

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: The URL for Daiwa’s web site is


About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at


Dena Vick

Traditions Media

(501) 749-4575

Noel Vick

Traditions Media

(612) 708-7339

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