DAIWA: Your Everyday Workhorse

NEW TATULA BAITCASTER

Your Everyday Workhorse

New 2025 TATULA 150 baitcaster masters multiple applications and is rife with DAIWA’s progressive reel technologies.

FOOTHILL RANCH, CA (March 16, 2025) – Slap the name TATULA on a rod or reel and it sells. Why? Because for over a decade, anglers have gotten more than they paid for and consequently keep coming back to the well. And it’s because of this legacy-of-trust that DAIWA only labels it TATULA when they’re certain the rod or reel will exceed expectations, especially given the affordability.

This template proves positive in the new 2025 TATULA 150 baitcasting reel.

A multipurpose weapon, the perfectly-palmable TATULA 150 aces numbers of the most popular bass fishing techniques. “Truthfully, the reel is great for crankbaits, frogs, topwaters, ChatterBaits, and bladed jigs,” said DAIWA Field Marketing Manager, Chris Martin.

The bedrock of TATULA 150’s exceptional performance is DAIWA’s Long Cast (LC) Concept. “It’s in the name,” said Martin. “The advanced 36mm A7075 spool and its braking system were specifically developed to maximize casting distance. Martin continued, “the spool inductor extends into the magnetic field of the braking system for most of the cast to stabilize the spool and prevent backlash. Once the spool is stabilized and slows, the inductor moves away from the magnetic field and frees the spool to extend casting distance.”

“This type of braking system is critical for anglers throwing non-aerodynamic lures that surge during the cast due to air-resistance. Baits like frogs with long leg appendages, buzzbaits, and even crankbaits are much easier to cast with our Long Cast Concept.”

Application-wise, the TATULA 150 is lights-out for deep cranking, effectively managing modern baits that are reaching depths never imagined. The (5.3:1) TATULA 150 yields a slow and powerful retrieve to bring billed-baits to their maximum depth effortlessly.

What’s more, the TATULA 150’s HYPERDRIVE^® system delivers unparalleled smoothness while retrieving crankbaits and more, thanks to its three-point gear contact within the HYPERDRIVE^® DIGIGEAR™ system. Not only is smoothness improved, but the three-point contact between the gear teeth spreads the load across more surface area, extending gear-life. An extended 100mm handle also improves angler comfort and leverage in these applications.

2025 TATULA 150 KEY FEATURES & TECHNOLOGIES:

LONG CAST (LC) CONCEPT

The aggregate of DAIWA baitcasting technologies to maximize casting distance and minimize backlash.

MAGFORCE-Z

DAIWA’s proprietary magnetic braking system that utilizes a moveable rotor on the 36mm A7075 spool to automatically adjust braking pressure based on the spool speed. This results in long and smooth casts and prevents overruns and backlash.

HYPERDRIVE^® ARMED HOUSING

A distortion-proof aluminum frame steadfastly houses the gear unit within the reel body. The concept comprises a combination of different manufacturing techniques, which considerably improve the functioning and lifespan of the reel.

HYPERDRIVE^® DIGIGEAR™

Technology that makes the gear teeth more efficient at transferring power, resulting in a smoother, more powerful gear set that also reduces gear noise. The gears are also strengthened by larger teeth in the traction wheel. And, the gearing has three points of contact – most gearing has only two – which maintains contact between the gear teeth, creating silky performance and a longer gear life.

HYPERDRIVE^® TOUGH CLUTCH

The clutch mechanics have been optimized to remain safely in position even on hard casts.

T-WING SYSTEM (TWS)

An innovative “T” shaped mechanical aperture that the line passes through when casting and retrieving baits, which allows the line to flow freely, reducing friction and sharp angles that slow line flow. TWS is unique to DAIWA baitcasting reels.

ULTIMATE TOURNAMENT DRAG (UTD)

The sophisticated drag system uses carbon washers, alloy, stainless steel drag plates, and special lubricant to provide smooth performance. UTD prevents sticking when dragging starts and stable drag for the duration of fighting a fish.

ZERO ADJUSTER

The spool tension knob comes ideally preset at the factory to match the model and reduce backlash when casting into the wind or with lighter lures. However, anglers can fine tune the spool tension to their personal preferences.

100mm SWEPT HANDLE

The increased torque turns the barrel with greater ease and provides more cranking power.

MSRP $199.99

For DAIWA’s latest color catalog and/or information on DAIWA dealers in your area, call DAIWA’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@DAIWA.com. The URL for DAIWA’s web site is daiwa.us

About DAIWA Corporation

DAIWA’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, DAIWA Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, DAIWA Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, DAIWA’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. DAIWA’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us

CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-733