New Fishing Apparel Built to #BraveTheWaves

New Whitewater fishing apparel allows anglers to fight the fish, not the conditions

MUSKEGON, Mich. (April 25, 2022) – From the same company whose trusted ScentLok and Blocker Outdoors apparel lines have helped hunters stay comfortable and get closer to big game animals for over 40 years, Nexus Outdoors is excited to announce the official launch of its new Whitewater fishing apparel brand.

Fact: Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain, snow, sun, or extreme temperatures, Whitewater Fishing performance apparel equips anglers with the ability to overcome the elements, so they apply their focus and energies on fighting fish, not the conditions.

Passionate walleye angler and Nexus Outdoors CEO, Aaron Ambur, says the Whitewater fishing apparel brand was conceived to deliver advantages to all anglers. “Where I fish most, here in the Great Lakes Region, the conditions can be brutal, extreme, unpredictable and changeable.” he says. “Our expanding line of new Whitewater fishing apparel will give anglers a toolkit of versatile pieces that help them brave the waves of challenges that Mother nature throws at them, ultimately delivering more comfort so they can fish longer, more often, and earn more success.”

Ambur says these advantages will be delivered via the best materials, technologies, and tailoring, resulting in comfortable, high-quality garments that perform beyond anglers’ expectations. “We’re not expanding into fishing apparel because it’s simply another category we can fill,” he states. “That’s not our business model. We’re launching Whitewater fishing apparel because – similar to our hunting apparel – we’re confident in our Team’s ability to give anglers new apparel options that offer them real advantages.”

Initial offerings in the Whitewater Fishing apparel line include the Whitewater Long-Sleeve Tech ShirtLightweight Tech HoodieRapids Short-Sleeve and Long-Sleeve Fishing Shirts, and Packable Rain Jacket and Pant. Additional designs are under development and will be announced soon.

For more information, or to order, visit whitewaterfish.com.

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ABOUT WHITEWATER

Whitewater performance fishing apparel gives anglers distinct advantages whenever Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain, snow, sun, or extreme temperatures, Whitewater apparel equips anglers with the ability and confidence to overcome the elements, so they apply their focus and energies on fighting fish, not the conditions. Whitewater is a brand by Nexus Outdoors, headquartered in Muskegon, Michigan, USA. Learn more and order at whitewaterfish.com.

MEDIA CONTACT:

Josh Lantz

Traditions Media, LLC

Josh@traditionsmedia.com

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