FOR IMMEDIATE RELEASE

Introducing the Whitewater LS Tech Shirt and Lightweight Tech Hoodie

Better lightweight tech garments for boaters and anglers

MUSKEGON, Mich. (May 16, 2022) – Lightweight performance fishing shirts provide comfortable and versatile protection from the sun’s harmful rays while wicking moisture to keep warm-weather anglers cool during the heat of the hunt. But many so-called fishing tech shirts have a downside. It’s called permastink. The lightweight polyester material which forms the fabrics that perform so well in warm temperatures has a very small pore structure that can trap and tightly grip bacteria and odor molecules. Once trapped, these odors can be difficult or impossible to remove, even with repeated washings.

Whitewater’s new Long-Sleeve Tech Shirt and Lightweight Tech Hoodie deliver anglers a triple dose of technology to keeps anglers dry, protected from solar radiation, and smelling fresh. Our 100% polyester interlock fabric delivers supreme, next-to-skin comfort, while wicking perspiration to keep anglers comfy and dry. UPF 30 provides both UVA and UVB skin protection that effectively blocks over 96% of ultraviolet radiation. Finally, an antimicrobial treatment controls and prevents odors, including the permastink that can infiltrate untreated polyester garments.

Whitewater Long-Sleeve Tech Shirt and Lightweight Tech Hoodie Features & Specs

  • 100% Polyester interlock fabric
  • Moisture wicking for comfort and fast drying
  • UPF 30 solar protection
  • Antimicrobial treatment controls and prevents odors
  • Tailored fit for comfort and mobility
  • Available in five sizes, men’s SM-3X
  • LS Tech Shirt available in Lagoon and Skyline
  • Lightweight Tech Hoodie available in Blue and Gray
  • LS Tech Shirt MSRP: $29.99
  • Lightweight Tech Hoodie MSRP: $34.99

Don’t get trapped in lightweight UPF angling apparel that falls short on tech. The new Whitewater Long-Sleeve Tech Shirt and Lightweight Tech Hoodie combine UPF, moisture wicking, and antimicrobial technologies that keep warm-weather anglers protected from the sun while feeling, looking and smelling great. They’re part of a brand-new collection of Whitewater fishing apparel that helps anglers #bravethewaves that Mother Nature sends their way, so they can focus on fishing, not the elements. They’re available now at whitewaterfish.com.

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ABOUT WHITEWATER

Whitewater performance fishing apparel gives anglers distinct advantages whenever Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain, snow, sun, or extreme temperatures, Whitewater apparel equips anglers with the ability and confidence to overcome the elements, so they apply their focus and energies on fighting fish, not the conditions. Whitewater is a brand by Nexus Outdoors, headquartered in Muskegon, Michigan, USA. Learn more and order at whitewaterfish.com.

MEDIA CONTACT:

Josh Lantz

Traditions Media, LLC

Josh@traditionsmedia.com

219.728.8996

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