NEW PRODUCT SHOWCASE

Three Must-See New Products

The long wait is over. The doors are about to open. And Whitewater Fishing invites you to see their latest offerings in ICAST’s New Product Showcase, and then visit our booth (#5812) to learn more about the brand, our design philosophies, and certainly look over all that Whitewater Fishing has to offer. We look forward to meeting you…

Rays Against Sunrays

Whitewater Fishing’s new Rays Performance Hoodie keeps sunrays and perspiration out, while delivering unmatched performance and comfort on the water.

Rays Performance Hoodie FEATURES:

  • Lightweight, breathable polyester for incredible stretch
  • Touch-Activated cooling fabric technology
  • UPF 50+ sun protection
  • Anti-microbial, moisture-wicking, & cooling treated to keep you fresh & cool when your body temp rises
  • Ergonomic 3-panel hood with a snap to keep it in place on the water
  • Built-in neck gaiter for sun protection and laser-cut holes for breathing

MSRP $79.99

Destined to Prevail

Whitewater Fishing’s new Prevail Pant fuses functionality, fit, and freedom of movement.

Prevail Pant FEATURES:

  • Quick-dry nylon/spandex stretch twill fabric
  • UPF 50+ sun protection
  • Stain resistant
  • Antimicrobial treated
  • 7 pockets: 2 front waist, 2 thigh zip, 2 back zip, 1 knife pocket
  • Side seam vent zippers allow for temperature regulation
  • Articulated knees & gusseted crotch for mobility
  • Available in Charcoal and Khaki
  • SIZES: 32R – 42R

MSRP $99.99

GREAT LAKES PRO INSULATED JACKET

Best Cold Weather Raingear Ever Designed

Whitewater Fishing’s new Great Lakes Pro Insulated Rainsuit is the ultimate outerwear for fishing the coldest and wettest freshwater and saltwater conditions. 

Great Lakes Pro Insulated JACKET FEATURES:

  • 100% Waterproof (30,000 mm rated)
  • 100% Windproof
  • Exclusive 3-layer waterproof/breathable material
  • 4-way stretch nylon-based shell with smooth polyester lining
  • Thermal Mapped Primaloft® Silver insulation (133 grams front, 170 grams back, 100 below the waist)
  • Articulated shoulders and elbows
  • Skillfully taped seams
  • High insulated collar
  • 3-panel, adjustable, and insulated hood
  • Adjustable waist
  • 2 sewn-in D-rings (lower ring for safety cord, upper ring for trolling motor fobs)
  • 5 pockets for storage and warmth: 2 AquaGuard® water-resistant zip chest, 2 AquaGuard® water-resistant zip waist, 1 interior zip chest for smartphone
  • Reflective material

MSRP $499.99

AVAILABLE FALL 2024

GREAT LAKES PRO INSULATED BIBS

Great Lakes Pro Insulated BIB FEATURES:

  • 100% Waterproof (30,000 mm rated)
  • 100% Windproof
  • Exclusive 3-layer waterproof/breathable material
  • 4-way stretch nylon-based shell with smooth polyester lining
  • Thermal Mapped Primaloft® Silver insulation (60 grams front, 80 grams back, 100 grams sleeves, and 80 grams hooda/collar)
  • Gusseted crotch for added mobility
  • Articulated knees for added mobility
  • Skillfully taped seams
  • Waist tighteners to lessen pull on shoulders
  • BEMIS PVC on knees for added durability and waterproofness
  • Waist high side zippers for easy in and out
  • Adjustable suspenders with silicone grip to stay in place
  • Adjustable wrist closures
  • 6 pockets with highly water-resistant AquaGuard® zippers (2 chest, 2 waist, and 2 cargo)
  • Zippers for dry storage
  • 2 sewn-in D-rings (lower ring for safety cord, upper ring for trolling motor fobs)
  • Reflective material

MSRP $499.99

AVAILABLE FALL 2024

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ABOUT WHITEWATER

Whitewater performance fishing apparel gives anglers distinct advantages whenever Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain, snow, sun, or extreme temperatures, Whitewater apparel equips anglers with the ability and confidence to overcome the elements, so they apply their focus and energies on fighting fish, not the conditions. Whitewater is a brand by Nexus Outdoors, headquartered in Muskegon, Michigan, USA. Learn more and order at whitewaterfish.com.

MEDIA CONTACT:

Noel Vick

Traditions Media, LLC

noel@traditionsmedia.com