FOR IMMEDIATE RELEASE

Northland Announces New Glass Buck-Shot® Rattle Spoon 

Time-tested bait redesigned to include a glass rattle chamber to call in and trigger fish like no other spoon on the ice.

BEMIDJI, Minn. (September 22, 2022) – Looking to put more fish on the ice? Look no further than Northland Fishing Tackle’s new Glass Buck-Shot® Rattle Spoon, a wonder on walleyes and other gamefish species. Based on extensive beta-testing last ice season, the Glass Buck-Shot® Rattle Spoon is sure to be this season’s hottest minnow-imitating jigging spoon!

While the new Glass Buck-Shot® Rattle Spoon is molded from metal, it features a realistic and translucent “Glass” baitfish pattern. A noisy, high-pitched glass rattle chamber—something the fish haven’t heard before—in tandem with the highly-reflective patterns lure fish in from a wide radius. It thumps, ticks, clicks and clatters and rings an immediate dinner bell for jumbo perch, slab crappies, walleyes, bass, trout and pike. The way it flutters, flashes and rattles entice fish to investigate and bite…

Available in 3/32-, 1/8-, and ¼-ounce, there are a host of 10 colors including Silver Shiner, Glo White, Super-Glo Perch, Green Perch, Super-Glo Chub, Hot Blue Chub, Pink Silver, Silver Fluorescent Chartreuse, Golden Perch, and Super-Glo Redfish

Northland pro Brian “Bro” Brosdahl is a longtime fan of the Buck-Shot Rattle Spoon, Bro Bug Spoon, and Buckshot Coffin Spoon—having put literally thousands of fish on the ice thanks to the unique action of each—but says the new Glass Buck-Shot Rattle Spoon occupies its own special niche with its high-pitched rattle and translucent, glassy finish.

“The Glass Buck-Shot Rattle Spoon is going to be a hot bait this winter. I had the chance to fish them last season, and I caught numerous 27-inch to 29-inch walleyes that would have just swum by other baits that they’ve been conditioned to. They just hammered it. Almost all my big walleyes and jumbo perch came on the Glass Buck-Shot last winter. It calls them in from afar and makes them angry,” notes Brosdahl.

Brosdahl says where the Glass Buck-Shot Rattle Spoon really excels is in pressured fishing situations with a lot of anglers on the ice. “I was using it at a Northland photo shoot and was in the center of a group of anglers trying to catch walleyes. Everybody was using something different, and it was my Glass Buck-Shot Rattle Spoon that iced the ‘over’ of the day—a 28 ½-inch beauty. My experience was that even with neutral- to negative fish, that glassy flash, unique fall, flutter, shake, and high-pitched rattle can trigger bigger and pressured fish to bite,” says Brosdahl.

“The other thing,” says Brosdahl, “it’s a real multi-species slayer. Everything eats it. It’s all about your jigging cadence. Just a quick shake to get things moving and then a sweep gets the color out there. It’s a great-looking lure. It’s glossy, refracts the smallest amount of light, and deadly on pot-bellied perch and big crappies.”

SUPER-GLO CHUB

SUPER-GLO PERCH

SILVER SHINER

GLO WHITE

SUPER-GLO REDFISH

HOT BLUE CHUB

PINK SILVER

SILVER FLUORESCENT CHARTREUSE

GOLDEN PERCH

Brosdahl adds: “From the very first time I tied it on through the course of last year’s ice season, I caught everything on it, to the point it was hard to fish my other go-to baits. It iced a load of fish. There’s a size to match whatever you’re fishing; case in point, the 3/32-ounce caught slab crappies; I fished the 1/8-ounce for jumbo perch; and the ¼-ounce for walleyes, although I did size down to 1/8-ounce on Red Lake. I also used it on Lake of the Woods, Leech Lake, Cass Lake, all-around the Bemidji area, and all points in between and it performed fantastically no matter where I fished.”

In terms of colors, Bro’s favorites are Super-Glo Perch and other perch patterns, but says it’s a narrow victory over Super-Glo Redfish and Pink Silver. “All the colors catch fish—you’ve just gotta grab an assortment and see what works where you fish,” says Brosdahl. “I also tip the Glass Buck-Shot with a small minnow head or some waxies, just enough meat so it doesn’t interfere with the rattle and flash—but I also caught plenty of fish with the spoon without any bait, too. Let the fish tell you what they want.”

Ultimately, the Northland Glass Buck-Shot Rattle Spoon is that new ice bait no angler should leave home without. Brosdahl concludes, “It’s going to catch fish everywhere across the Ice Belt. My advice? Get out and fish an assortment of them for different species—and carry an assortment of different sizes and colors with you to match-the-hatch or wow them with color. You will be glad you did.”

Glass Buck-Shot Rattle Spoon MSRP: $9.99, 1 per card; $24.99, 3 per card.

#NORTHLANDTACKLE

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396