Casting Cranks for Walleyes

Multispecies maestro Jason Mitchell pitches hardbaits for early season walleyes

BEMIDJI, Minn. (May 26, 2022) – Now bear in mind that walleyes are open year-round in North Dakota, but for many across the Walleye Belt, the season is just underway. Regardless, Northland’s Jason Mitchell knows the spring-into-early-summer bite is in full swing and the sometimes-overlooked shallow crankbait – aka stickbait – puts a hurt on these aggressive, post-spawn, shallow ranging predators.

In this VIDEO, Mitchell takes you through a master’s class on making the walleye honor roll with Northland Rumble Shiners.


The Rumble Shiner shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. This tight action elongated profile bait mimics forage such as minnows. Great for casting or trolling this bait works in a variety of situations. The Rumble Shiner is available in a multitude of colors, from match-the-hatch patterns to bright and vibrant custom paint themes. Features premium short shank treble hooks and an oval split ring on the line tie.

  • Heat Compression Molding (HCM) Construction
  • Welded Through Wire Construction from tie eye to the tail
  • Individually Tank-Tested
  • Size- #7, 2-3/4″, 3/16oz, #6 Hook (Depth- 4-6ft)
  • Size- #8, 3-1/4″, 3/8oz, #4 Hook (Depth- 5-8ft)
  • Size- #10, 4″, 5/8oz, #3 Hook (Depth- 6-10ft)
  • Made from Premium Balsa
  • 15 Unique Artisan Colors
  • MSRP $9.99



ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.


Noel Vick

Traditions Media

(612) 708-7339

Jim Edlund

Traditions Media

(612) 481-7396

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