FOR IMMEDIATE RELEASE

HOBIE Eyewear’s New Hank Cherry Champions Collection

New Bluefin and Mojo Float polarized sunglasses are best of class, affordable and available now.

OCEANSIDE, Calif. (May 31, 2022) – Fishing fans know Hank Cherry as one of the hottest bass pros on the circuit over the past few years, and when Hank speaks up, just about everybody bends an ear. Winner of the 2020 and 2021 Bassmaster Classics, the 48-year-old North Carolinian has strung together some impressive seasons since kicking off his career nine years ago. Renowned for his ability to wrestle hawgs and limit creels from skinny waters where seeing below the surface at a significant distance provides a huge advantage, Cherry recently teamed-up with Hobie Eyewear to design the ultimate polarized fishing sunglasses. Together, they are proud to announce the new Hank Cherry Champions Collection is available now on www.hobieeyewear.com and ready to ship to retailers.

“Our team has worked very hard over the past few months to bring the Hank Cherry Champions Collection to life and we couldn’t be more excited now that launch day has finally arrived,” says Dylan Coates, senior marketing coordinator for Hobie Eyewear. “When we announced the collection at the Bassmaster Classic back in March, we had the chance to show off the sunglasses to a large audience of highly-engaged fishing consumers and the response couldn’t have been better. The buzz we received from that event allowed us to expand our business into some of the largest online fishing retailers and now that the full collection is available, we’re excited to keep that momentum rolling. To that end, we’ll be heading to ICAST this July, where anyone who attends can get a good look, try on or pick up a pair.”

This groundbreaking signature collection begins with two models, each available with a choice of premium Hobie Polarized nylon lenses designed with Hank’s colors, style and performance expectations in mind. “We chose two floating styles that fit him especially well, matched the highlights and signature to his own branding colors, and incorporated his input in the final design,” noted Coates. “Hank’s been great to work with through the entire process, and the end result is two sets of Champions Collection polarized sunglasses that meet exceedingly high standards at refreshingly reasonable price points.”

As big and bold as the elite angler who inspired it, the all-new Bluefin Float Hank Cherry Champions Edition goes a long way in Hobie’s largest frame to date and is a great choice for anglers with larger faces. An 8-base curve with wide temples provides maximum coverage without compromising on comfort while ultra-light floatable material ensures durability and resistance for long days on the water. Co-molded rubber nose pads and temples provide additional security and grip, highlighted by Hank’s signature red rubber. The frame also includes the elite tournament champion’s logo on the inside of the temple of the black satin frame.

Bass fans can also make a big slash with the Mojo Float Hank Cherry Champions Edition. Constructed with ultra-lightweight material, Mojo Float ensures all-day comfort. Its dual-coated water/oil-repellent lenses and performance polarized lens technology reduce visual distractions to keep sightlines crystal clear. Stylishly sleek and sporty, the frames include Hank’s signature and logo while lenses are available in either of Hank’s two favorite tints for racking up bass – Hobie® Copper with Sea Green Mirror and Hobie® SightmasterTM Plus.

“I’ve really put these polarized fishing glasses to the test, and I like them a lot,” says Cherry. “They are comfortable, stylish and they do the job. With their full coverage, they keep my eyes from getting irritated while I work up and down the lake, and their light weight won’t bring on a headache if you wear them all day long. I’ve dropped them in the water a couple times, too, and they floated fine. That’s always a relief with the price of premium sunglasses these days.”

SATIN BLACK & RED / SIGHTMASTER+ available in both models.

Cherry also loves that they are light on the wallet, making them ideal for anglers of any age whether kids, high school or college bass team competitors, weekend warriors or aspiring pros. “There’s a lot of glasses out there in the $180 to $300 range,” he says, “but these are every bit as good.”

Stephen Vaughan, Hobie Eyewear’s senior director for product development, points out that Hobie has a long history of turning out quality polarized fishing sunglasses, noting that the company first introduced polarization technology to the sunglass industry in 1982 and has remained a top option ever since.

“So much of bass-fishing success depends on the quality of the lens tint when you use polarized sunglasses,” explains Vaughan. “It’s the tint that provides the contrast to see deep into the water so you can more easily pick out bass, or submerged structure that you’ll want to avoid so you don’t kill a spot with a loud bang against the hull of your boat. Introducing these two models with a choice of lens tints allows anglers to match their style of angling more precisely. Our Hobie® Sea Green Mirror Lens is copper based with a sea green mirror, which provides a tremendous amount of contrast and sight penetration below the surface. Our Hobie® SightmasterTM Plus Lens, by comparison, has a gold/yellow mirror that makes it ideal for fishing in low light, around dawn and dusk or under heavy cloud cover. While these glasses are great on the water, they are also a superb choice for everyday wear.”

Cherry is already putting his namesake line to good use on the tournament trail. “I have no doubt these polarized shades tilt the odds a little more in my favor,” he says. “I was out fishing with my son, Christian, early this spring when I spotted a big fish under a float far in the distance. As we slowly closed in, the fish turned, and I could clearly see his green body and black tail through my SightmasterTM Plus lenses. ‘I’m going to skip a cast back there,’ I told my son, and I got that fish. I don’t know that I’d have even seen it with any other lenses. You need an edge like that to excel at this level.”

MSRP for all models in the Hank Cherry Champions collection retail for a modest $99.99, and each comes with a micro-fiber cloth for cleaning, plus a Hobie hard eyeglass case with a carbineer clip on the outside.

Those wishing to check out a pair at ICAST can stop by booth #4458 or check out the Hobie display at On The Water Day. Either way, you’ll catch a break on all four models with special show pricing, and incentives. Follow @hobieeyewear on Instagram or visit www.hobieeyewear.com for details.

To make an ICAST business appointment, contact Evie Ksenopoulos, Director of Sales and Service, sales@eyeking.com.

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ABOUT HOBIE® EYEWEAR

Since 1982, Hobie has made premium polarized sunglasses engineered to give water enthusiasts a more crisp and clear view of their next adventure. Whether you’re doing 20+ knots off the coast of California on your Hobie Cat, fishing for largemouth bass in Florida or simply enjoying a relaxing day at the beach on the North Shore of Oahu, Hobie Eyewear is an essential part of your experience. To learn more visit www.hobieeyewear.com

CONTACT:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

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