Park Falls-Flavored Fashion: A Guaranteed Fit for Your Fishing Lifestyle

First wave of new-for-2020 St. Croix apparel available now!

Park Falls, WI (May 12, 2020) – You have a unique lifestyle, and if you’re reading this, chances are pretty good that St. Croix already fits into it. Giving anglers the upper hand in any angling situation with the Best Rods on Earth® is the primary mission we’ve embraced for over 70 years now. But we don’t stop there; our lifestyle apparel fits great, feels even better, and reflects the personalized passions of our anglers with unique, Park Falls-flavored style – whether they’re expressed on the ocean, the river, the lake, or anywhere in between.

Available now, the first wave of new-for-2020 St. Croix apparel is headlined by eight distinctive tee-shirt designs and eight all-new headwear pieces, sure to please the style sensibilities of any angler. And while it’s great tee-shirts and caps that seem to make the fishing world go ‘round, there’s a lot more to the St. Croix spring collection, including our new AFTCO Stealth Shorts, Under Armor Performance Polo and the Authority Flannel, because – even with a campfire – things can get chilly in the Northwoods or out on the beach when the sun goes down.

Beta Tested, Pro Approved!

We lean on our pros pretty hard here at St. Croix, and trust in their feedback to help us offer anglers the right combinations of performance and style. We know you’ll have your own favorites, but here’s what a few of our pros have to say about theirs!

“Who doesn’t want their shirt to match their fly? The new Mayfly Tee is super soft and cozy..” – St. Croix Pro, Christi Holmes, Maine

“I love the feel of the new St. Croix’s tees. The Tailing Tee is my newest favorite.” – St. Croix Pro, Capt. Justin Carter, South Carolina

“I really appreciate the fit of the new Best Rods on Earth® Tee. Depending on what else I’m wearing or the weather I like to style in a different way. With this one I can tie a front or side knot in the tee or leave it loose for a different look. It’s also super soft!” – St. Croix Pro, Rachel Buchanan, Illinois

A mantra to live by, I wear the ultra-soft Fish More, Worry Less Tee everywhere! It has a comfortable fit and I love the color! – St. Croix Pro, Christi Holmes, Maine

All of the new St. Croix tees are made of top-of-the-line fabric that stands up to consistent wear without sacrificing fit or feel. The Traditions Long-Sleeve Tee features a cool, retro redfish design on the back and is my new fave!” – St. Croix Pro, Benton Parrott, Florida

“These new tees fit perfectly and the material has a soft, comfortable feel. The Park Falls Ladies’ Tee is something I’ll wear year-‘round because of the relaxed fit and the muted, heather-pink color.” – St. Croix Pro, Alicia Thompson, Wisconsin

As a musky angler, I really like the unique and creative design of the Built for Legends Musky Tee. Although it is a unisex shirt, the small fits nice for me and feels relaxed. The colors go really well together. – St. Croix Pro, Alicia Thompson, Wisconsin

Summer is only a month away. Gear up and be prepared for the fun with all -new Park Falls-flavored fashions from St. Croix – a guaranteed fit for your fishing lifestyle. Browse and shop now!


Coming to northern Wisconsin? We’d love to meet you, and we’d love for you to have the chance to Meet Our Machinery. Call us at 800.826.7042 or email us at [email protected] to schedule a factory tour. Learn more at



About St. Croix Rod

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for over 70 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Avid®, Premier®, Tidemaster®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.


Josh Lantz

Traditions Media

[email protected]

(219) 728-8996

Noel Vick

Traditions Media

[email protected]

(612) 708-7339

Leave a Reply