DAIWA

DAIWA: Lightweight Performance Rods Now Available

NEW PRODUCT Light Jigging and Power Come Together Now Available, DAIWA’s new Saltiga Light Jigging rods accentuate popular light jigging techniques while adding the oomph required for saltwater fishing.  FOOTHILL…

ScentLok

HUNTING: Keeping Cool on a Hot Hunt

FOR IMMEDIATE RELEASE Keeping Cool on a Hot Hunt Blocker Outdoors’ new Angatec Hoodie joins family of products developed for early season hunts. MUSKEGON, MI (January 14, 2025) – “I’ve never…

DAIWA

DAIWA: KAGE Hits the Shelves

NEW FROM DAIWA The KAGE Family Grows Now available, DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class. FOOTHILL RANCH, CA (January 15, 2025) –…

Nexus

HUNTING: New Specialized Chest Pack

FOR IMMEDIATE RELEASE Holding Your Tools Close to the Chest Blocker Outdoors’ new Finisher Chest Back caters to the modern on-the-move turkey hunter.  MUSKEGON, MI (January 7, 2025) – Chest packs…

DAIWA

DAIWA: New Underspin Jig Now Available!

NEW PRODUCT New Smelthead DX shown with new Tournament D-FIN swimbait Immaculate Design DAIWA’s new first-of-its-kind saltwater grade underspin jig – Smelthead DX – is NOW AVAILABLE! FOOTHILL RANCH, CA (January 6, 2025)…

Norsk

BOATING/FISHING: The Best App Just Got Better!

FOR IMMEDIATE RELEASE The Lithium Battery Industry’s Best App Just Got Better! Norsk Lithium® Launches a Huge Free Update for Their Norsk Guardian™ App New Hope, Minn. (January 6, 2025) – The…

ScentLok

HUNTING: A New Legend Walks the Woods

FOR IMMEDIATE RELEASE There’s a New Legend Walking the Woods ScentLok updates its touchstone Savanna series, introducing the new Savanna Fuse Jacket, Pant, ¼ Zip, and Coverall.  MUSKEGON, Mich. (January 6,…

Whitewater

FISHING: Painting the Target

FOR IMMEDIATE RELEASE Painting The Target Whitewater Fishing joins forces with the premier media outlet for everything walleyes – Target Walleye MUSKEGON, Mich. (December 30, 2024) – Fishing has its visionaries….

Northland Tackle

FISHING: Tiptoe Ice (Chapter One)

FOR IMMEDIATE RELEASE Tiptoe Bro Northland Fishing Tackle’s Brian “Bro” Brosdahl shares his strategies for the first week of ice fishing. BEMIDJI, Minn. (October 28, 2024) – The serious among us…

Whitewater

FISHING: Best Extreme Weather Outerwear…EVER

NEW PRODUCT RELEASE Best Extreme Weather Outerwear…EVER Available in early November and first previewed at ICAST, Whitewater Fishing’s new Great Lakes Pro Insulated is the ultimate outerwear for the hardcore…