NEW FOR 2025 For the Feast Priced to perfection, EGO Fishing’s new BAYWATER Fillet Tool Kit includes everything you need to prepare fish for the fryer Caldwell, ID (December 1, 2025)…
FOR IMMEDIATE RELEASE Cold Steel Drawing from three decades on the water, this fishing guide imparts some of his hard-won wisdom MUSKEGON, Mich. (December 5, 2025) – In the world of…
NEW FOR 2025 The Freedom of Fingerless Whitewater Fishing’s new Merino Wool Fingerless Glove provides warmth without surrendering dexterity or that all important “feel” MUSKEGON, Mich. (December 9, 2025) – What…
NEW FOR 2025 The New Leader of Leaders XBRAID’s new V12 Fluorocarbon Leader enters as the most technologically advanced leader line ever FOOTHILL RANCH, CA (December 10, 2025) – The popularity…
NEW AND NOW IN STOCK Kit for a King EGO Fishing’s new BLACKWATER Tool Kit includes a comprehensive collection of the most used fishing tools for freshwater and saltwater adventures…
FOR IMMEDIATE RELEASE Urban Ice Fishing 101 How to start the year off right by getting outside and on top of local fish MUSKEGON, Mich. (December 23, 2025) – When most…
FISHING GIFT GUIDE Gifts for the Angler Retail industry experts recommend shopping early for the Holidays, so here’s your kickstarter MINNEAPOLIS, MN (October 16, 2025) – Retail experts say price increases…
NEW FOR 2025 Premium Handwear for the Hunt ScentLok’s new Merino Wool Fingerless Gloves deliver warmth while maintaining maximum dexterity MUSKEGON, Mich. (October 30, 2025) – Engineered for precision, performance, and…
NOW AVAILABLE Stocking in Time for Stockings Now available, DAIWA’s versatile 2025 TATULA X TW 100 baitcaster offers legacy TATULA performance at a price that’s right for the times FOOTHILL…
NEW FOR 2025 From Deck to Dock Whitewater Fishing’s new Basin Deck Boots are made for walking, not slipping, slogging or soaking MUSKEGON, Mich. (November 6, 2025) – The deck boot….
