NEW PRODUCT RELEASE Perfect Pants for the Boat Whitewater Fishing’s Prevail Pant fuses functionality, fit, and freedom of movement. MUSKEGON, Mich. (April 1, 2024) – There’s a reason you don’t wear…
Plug & Play Rigging for Today’s Advanced Trolling Motors Connect-Ease® 2.0 PRO Trolling Connection Kits provide anglers with reliable, plug & play rigging systems (w/onboard charging) for today’s newest trolling motors…
Coiling, Springing, and Bass are Waiting DAIWA EVER GREEN introduces new 12-inch version of Japanese-borne worm perfect for clear water conditions and pressured bass. FOOTHILL RANCH, CA (March 18, 2024) –…
FOR IMMEDIATE RELEASE Northland® Introduces New Elite Series Hardbaits with the Pro Sunny B Deep Expanding bass line-up includes the 2023 BASSMASTER CLASSIC winning Smeltinator® with seven balsa crankbaits handpicked by Gussy…
NEW PRODUCT RELEASE Bettering the “Bait Finesse” Fishing DAIWA’s “pixy” PX BF70 baitcaster provides supreme performance in an ultralight, palmable package. FOOTHILL RANCH, CA (March 22, 2024) – Just when you…
DAIWA Bets on Your Bass Fishing Success New Zillion technique-specific rod series being introduced at the Bassmaster Classic Expo FOOTHILL RANCH, CA (March 15, 2024) – With unique rod technology features…
FOR IMMEDIATE RELEASE From Beginners to Advanced Users Minelab’s EQUINOX 700 and 900 series offer ease of use with expert features. Chicago, IL (March 13, 2024) – A recent post showed…
The Apex in Hardcore Fishing Wear Best fabrics and components, intelligent design, and brutal testing lead to Whitewater Fishing’s Great Lakes™ Pro Jacket and Bibs. MUSKEGON, Mich. (March 13, 2024) –…
FOR IMMEDIATE RELEASE 2024’s Hottest New Color? Northland® collaborates with Jeff “Gussy” Gustafson to create brilliant new Smeltinator® and Smeltinator® Underspin pattern. BEMIDJI, Minn. (March 12, 2024) – If you haven’t heard about Gussy’s 2023…
In the Black DAIWA introduces new Blackline Surf and Trolling Rod Series to great fanfare from the squid hound crowd. FOOTHILL RANCH, CA (March 12, 2024) – For striper anglers from…
