NEW TATULA BAITCASTER Your Everyday Workhorse New 2025 TATULA 150 baitcaster masters multiple applications and is rife with DAIWA’s progressive reel technologies. FOOTHILL RANCH, CA (March 16, 2025) – Slap the…
NEW FOR 2025 Safely Sinking NOW AVAILABLE, XBRAID’s new Sinking SS112 braid reduces live bait fatigue, keeps rigs on the bottom, cranks with authority, advances FFS techniques, and lets you…
NEW FOR 2025 Lazy Sink Followed by a Tremendous Smash DAIWA’s new sinking LAZY FASHAD 100S features LASER IMPACT® technology and subtle-slalom-swim in a saltwater-grade twitchbait. FOOTHILL RANCH, CA (April 2, 2025)…
NEW FOR 2025 Covering Your Bass…Again DAIWA goes all out new 23 model lineup of 2025 TATULA cork handle bass rods FOOTHILL RANCH, CA (March 21, 2025) – From skipping docks…
NEW PRODUCT Superior Small Storage Based on angler demand, DAIWA adds new smaller sizes to the D-BOX series FOOTHILL RANCH, CA (March 18, 2025) – Slap a logo on something and…
NEW DEEP JIGGING REEL Finessing the Fathoms DAIWA’S new 25SALTIGA® 300 is a powerful super-light-jigging tool in a svelte and comfortable frame. FOOTHILL RANCH, CA (March 5, 2025) – The cartoon bubble…
FOR IMMEDIATE RELEASE Holding Close to Your Vest Blocker Outdoors® proven Finisher Pro II Turkey Vest exemplifies mobility in the field. MUSKEGON, MI (March 11, 2025) – Turbulence and turkey hunting aren’t…
FOR IMMEDIATE RELEASE Spin Cycle NOW STOCKING, Whitewater Fishing’s innovative new Spindrift Fishing Hoodie blends the natural qualities of premium Merino wool with added features and performance for fishing. MUSKEGON,…
FOR IMMEDIATE RELEASE Spring Break Toolkit Some of the hottest must-have saltwater gear for your retreat to southern climes By Noel Vick CORPUS CHRISTI, TX (March 6, 2025) – It’s the…
FOR IMMEDIATE RELEASE Guide and tournament angler Matt England with his “lifer” southern reservoir crappie. Straight Specks Crappie purist and veteran guide Matt England advances on fish during the pre-spring…
