News

FISHING/BOATING: Cold-Weather Power

Solving Cold-Weather Power Problems  NORSK Lithium proprietary Thermal Core Heating Technology (TCHT) is unique in the overcrowded marine lithium battery market. New Hope, Minn. (September 22, 2023) – Summer is nearly…

Whitewater

FISHING: Packable Raingear Put to the Test

Rain Gear Passes Muster Whitewater Fishing’s Packable Rain Jacket and Pant perform exceptionally on far-north, 8-day, off-grid canoe fishing trip  MUSKEGON, Mich. (July 21, 2023) – While legions of anglers have…

DAIWA

DAIWA: Swim Freely, Hit Ferociously

Swims Freely, Hit Ferociously DAIWA’s new Free Swimmer EX feeds with kid gloves, punches with an iron fist. FOOTHILL RANCH, CA (July 24, 2023) – If you haven’t live-lined, you haven’t…

DAIWA

DAIWA: A Very Attractive Price…

Next Generation EXCELER DAIWA introduces improved, stylistic, & high-performing spinning reels at an attractive price. FOOTHILL RANCH, CA (August 21, 2023) – DAIWA is extremely proud to introduce significant improvements to…

Nexus

HUNTING: Monster Whitetail Nut

FOR IMMEDIATE RELEASE Whitetail Edge Host & Founder, Ben Rising, Monster Whitetail Nut Killbuck, Ohio’s Ben Rising works in logging, chases trophy whitetails every other waking minute  MUSKEGON, MI (August 23,…

Northland Tackle

FISHING: Big Business Deal

FOR IMMEDIATE RELEASE Bassmaster Classic 2023 Winning Bait Now Licensed, Branded, and Distributed by Northland Fishing Tackle  Northland and Bass Tactics founder, Bryan Gustafson, agree on exclusive deal for streamlined…

Nexus

HUNTING: More Mossy Oak

FOR IMMEDIATE RELEASE HARDCORE Cloaked in Coveted Camouflage Premium waterfowl products in new MOSSY OAK TERRA BAYOU MUSKEGON, Mich. (August 30, 2023) – Perhaps you find yourself waist-deep in the flooded…

Industry News

FISHING: Getting a Handle On It

FOR IMMEDIATE RELEASE Problem-Solving Landing Net Handles EGO Fishing helps anglers choose the right tool for the job, whether it’s an EGO S1 Genesis or EGO S2 Slider Net Handle….

Minelab

OUTDOOR DISCOVERY: More Power. More Depth. More Finds.

FOR IMMEDIATE RELEASE More Power. More Depth. More Finds. Coveted Minelab MANTICORE metal detector is back in stock. Chicago, IL (September 5, 2023) – An instant hit since its 2022 launch,…

Nexus

HUNTING: Brushing By the Brush

FOR IMMEDIATE RELEASE Pant for The Toughest Hunting Conditions New Blocker Outdoors® Field Brush Pant specifically for hunters braving the brush. MUSKEGON, MI (September 6, 2023) – Blocker Outdoors has been helping…