ScentLok

HUNTING: Phantom in the Forest

FOR IMMEDIATE RELEASE Phantom in the Forest Tech-laden ScentLok BE:1 Phantom Series defy the unique challenges of warm-weather hunting MUSKEGON, Mich. (June 3, 2025) – Conceived to deliver elite-level hunters with pinnacle ScentLok…

DAIWA

DAIWA: Subsurface Nemesis

NEW FOR 2025 Subsurface Nemesis Artisanship and advanced design combine to produce DAIWA’s latest masterpiece, the 2025 SALTIGA® Cuddler 185S. FOOTHILL RANCH, CA (June 5, 2025) – Most modern lures are borne…

Industry News

FISHING/HUNTING: New Big BUCK in Town

FOR IMMEDIATE RELEASE RLVNT Adds Frame to Hi-Tech Fishing/Hunting Sunglasses Family Designed to cover more of the face while still looking good, anglers and hunters are hot for BUCK FINLAYSON,…

ScentLok

HUNTING: Antler Augmentation

FOR IMMEDIATE RELEASE About that Antler Growth… Pope and Young Executive Director, Justin Spring, shares insights on the topic of antler growth By Jay Anglin MUSKEGON, MI (June 12, 2025) –…

Mad Scientist Tackle

FISHING: Transformative Jig Trio

FOR IMMEDIATE RELEASE Transformative Jig Trio Mad Scientist Tackle offers enhanced take on UV coatings for greater underwater visibility FINLAYSON, MN (June 13, 2025) – When it comes to bait delivery…

Industry News

FISHING: Transformative Jig Trio

FOR IMMEDIATE RELEASE Transformative Jig Trio Mad Scientist Tackle offers enhanced take on UV coatings for greater underwater visibility FINLAYSON, MN (June 13, 2025) – When it comes to bait delivery…

Uncategorized

FISHING: Light, Science and Better Results

FOR IMMEDIATE RELEASE Light, Science and Better Results Small town tackle company with big ideas applies technology and understanding of “what fish see” to trove of lures   FINLAYSON, MN (June 6,…

DAIWA

DAIWA: Making a Strong Case for Protection

NEW FOR 2025 Making a Strong Case for Protection New D-VEC Reel Bag underscores DAIWA’s commitment to protecting and transporting your reels and other valuable gear FOOTHILL RANCH, CA (May 27,…

DAIWA

DAIWA: Making a Strong Case for Protection

NEW FOR 2025 Making a Strong Case for Protection New D-VEC Reel Bag underscores DAIWA’s commitment to protecting and transporting your reels and other valuable gear FOOTHILL RANCH, CA (May 27,…

Whitewater

FISHING/BOATING: A Beacon of Light

NEW FOR 2025 A Beacon of Light Whitewater Fishing’s Beacon Technical Hoodie inspired by angler and mariner demand for an advanced midweight hoodie MUSKEGON, Mich. (May 27, 2025) – Whitewater has…