NEW PRODUCT SHOWCASE FFS Beast Ever Green’s new Last Ace 128 arrives as a bigger offering for forward-facing sonar enthusiasts. FOOTHILL RANCH, CA (July 11, 2024) – The advent of forward-facing…
NEW PRODUCT SHOWCASE Experience the New Great Lakes Pro Insulated Visit Whitewater Fishing at ICAST in Booth #5812 View Online Version ABOUT WHITEWATER Whitewater performance fishing apparel gives anglers distinct advantages…
NEW PRODUCT SHOWCASE Japan’s Top Brand Comes to North America New extreme low diameter X-BRAID FINESSE developed through exclusive manufacturing processes. FOOTHILL RANCH, CA (July 16, 2024) – It’s often said,…
NEW PRODUCT SHOWCASE Three Must-See New Products The long wait is over. The doors are about to open. And Whitewater Fishing invites you to see their latest offerings in ICAST’s…
NEW PRODUCT SHOWCASE Never Lay Down Your Sword DAIWA’s new SEABORG G1800M-RJ is the most formidable power-assist reel ever introduced. FOOTHILL RANCH, CA (July 16, 2024) – What’s the best way…
NEW PRODUCT SHOWCASE THE LAST WORD IN 36V TROLLING MOTOR RIGGING Today’s Powerful, New 36-Volt Direct-Drive & Lithium-Powered Trolling motors require special, high-performance connections… which 6 Gauge Wire configured Connect-Ease® 36V…
SPECIAL INVITATION Live New Products Presentation Learn about DAIWA’s new rods, reels, lures, fishing line, and accessories at a special ICAST presentation on July 17th at 9:30 a.m. in the…
NEW PRODUCT SHOWCASE Rays Against Sunrays Whitewater Fishing’s new Rays Performance Hoodie keeps sunrays and perspiration out, while delivering unmatched performance and comfort on the water. MUSKEGON, Mich. (July 3, 2024)…
NEW PRODUCT RELEASE Better Than Live Bait? Northland Fishing Tackle’s new Eye-Candy™ Jiggin’ & Riggin’ Leeches fish like the real thing without the expense, hassle, and transport issues BEMIDJI, Minn. (July 3,…
Redefined Lithium Technology Norsk Lithium® partners with giant high-tech consumer electronics supplier to offer features, reliability, and longevity previously unheard of in the boat lithium battery segment New Hope, Minn. (July 8,…
