FLIR: Transforming How Mariners See in the Dark

Traditions Media, LLC Unsubscribe Fri, Apr 23, 7:31 AM to me         On the Water with the FLIR M364C   Dual-payload maritime camera is transforming how mariners see in…


DAIWA: New Benchmark in Spinning Reels

FOR IMMEDIATE RELEASE New Daiwa Certate SW Spinning Reel Family Long life, more power and torque, and high performance characterize the new Certate SW Cypress, CA (April 22, 2021) – Behold…


Z-MAN: Supercharge Your Soft Plastics

Traditions Media, LLC Unsubscribe Thu, Apr 22, 7:12 AM to me FOR IMMEDIATE RELEASE Supercharge Your Z-Man® Soft Plastics How taste- and scent-enriched ElaZtech® baits can stimulate more bites than ever Ladson, SC (April 22,…

Industry News

HUNT/FISH: Mom’s Best Day Ever

FOR IMMEDIATE RELEASE 2021 Mother’s Day Gift Guide Tried and True Gift Ideas for the Outdoorsy Mom Minneapolis, MN (April 21, 2021) – Whether she likes to hunt, fish, camp or enjoy…


HOBIE: Follow Your Compass

FOR IMMEDIATE RELEASE Hobie Compass Gets MirageDrive 180 Upgrade and More Popular cross-over kayak now more versatile than ever for fishing, touring, exploring and fun. OCEANSIDE, Calif. (April 21, 2021) –…



FOR IMMEDIATE RELEASE The Fastest, Lightest, and Simplest Way to Find More Gold New Minelab GPX 6000 makes any prospector an expert gold detector, employing new technology to find all…


RAYMARINE: Mercury VesselView for Axiom

        Mercury VesselView for Raymarine Axiom   Raymarine Axiom owners with Mercury SmartCraft marine engines can now enjoy deeper integration with Mercury Marine VesselView technology    …

St. Croix Rods

ST. CROIX ROD: Maintain the Upper Hand

FOR IMMEDIATE RELEASE Prepare to Reap the Rewards of Spring’s Inshore and Surf Challenges Whatever your game, maintain the upper hand and stick it to them with St. Croix. PARK…

Northland Tackle

FISHING NEWS: Best Balsa Builders

FOR IMMEDIATE RELEASE Inside Look: Rumble Series Crankbaits Northland’s Heat Compression Molding (HCM) process produces more durable and accurate balsa crankbaits.  BEMIDJI, Minn. (April 20, 2021) – Northland Fishing Tackle® is now…

St. Croix Rods

ST. CROIX ROD: International Growth

FOR IMMEDIATE RELEASE St. Croix Rod Increases Investment in International Business Greg Goddard joins St. Croix Team as Manufacturer’s Representative for international business PARK FALLS, Wisc. (April 14, 2021) – St….