NEW FOR 2025 Made for the Mountains and Molehills Blocker Outdoors’ new rugged and reinforced Shield Verse Pant 2.0 caters to outdoor enthusiasts ranging from extreme hikers to western big…
NEW PRODUCT SHOWCASE Future of Fishing for $40 DAIWA’s new able and affordable D-SHOCK II combos come pre-spooled with high-visibility J-BRAID FOOTHILL RANCH, CA (July 11, 2025) – Interested in…
FOR IMMEDIATE RELEASE Tackling Tough Times A brain-dump of tactics and techniques for overcoming the doldrums of the summer dog days By Jay Anglin MUSKEGON, Mich. (August 21, 2025) – The…
FOR IMMEDIATE RELEASE Lively & Releasable EGO Fishing’s conservation-driven Tournament Weigh-In Bag is a leak-proof must-have Caldwell, ID (July 15, 2025) – Midsummer tournament time can be tough on the fish….
NEW PRODUCT SHOWCASE Boosting Sonar Visibility Mad Scientist Tackle’s new LS Snipin’ Jig developed to generate the maximum sonar return and fish appeal FINLAYSON, MN (July 15, 2025) – Looking for…
NEW PRODUCT SHOWCASE ROGUE Technology Specifically designed for fishing, the freakishly lightweight, fitted, and light-blocking frame overflows with RLVNT technologies, including Trivex® lenses and ScreenVu™ FINLAYSON, MN (July 15, 2025) – True to their…
NEW PRODUCT SHOWCASE New Gear Roundup Review DAIWA’s collection of New Product Showcase entrants and then visit the DAIWA booth (#5630) to see what else is new for 2025-26 FRESHWATER…
FOR IMMEDIATE RELEASE Got ‘Ya Covered ScentLok adds Coverall to its in-demand, early season Savanna Fuse collection MUSKEGON, Mich. (July 17, 2025) – ScentLok’s Savanna series has been an early season…
FOR IMMEDIATE RELEASE All-Day Trolling Motor Runtime, Maximum Thrust, and More There’s a Norsk Lithium® trolling motor battery solution that’s right for you New Hope, Minn. (July 17, 2025) – If relentless power,…
FOR IMMEDIATE RELEASE Still the Best EGO® Fishing’s S2 Slider remains the most reliable and innovative landing net on the water Caldwell, ID (July 18, 2025) – It’s said that a system is only…
