FOR IMMEDIATE RELEASE Exceptional Packs ScentLok’s popular BE:1 Grinder Pack further improved; BE:1 Grinder Lite offers an even lighter option; both now available in new Earth tone MUSKEGON, Mich. (September 30,…
FOR IMMEDIATE RELEASE We Are Whitetail Built for the hunt. Trusted by hunters. We are whitetail. MUSKEGON, Mich. (September 30, 2025) – Since 1992, ScentLok has combined high-performance fabrics with unrivaled scent…
FOR IMMEDIATE RELEASE Aaron’s Antelope System Aaron Ambur’s go-to system for western and southwestern hunts MUSKEGON, Mich. (September 30, 2025) – If you’re preparing for a western antelope hunt, dialing in…
FOR IMMEDIATE RELEASE Photo courtesy of B.A.S.S. The Last Blast DAIWA set to showcase new and award-winning gear at the final Bassmaster Elite event on the Mississippi River, headquartered out…
FOR IMMEDIATE RELEASE Late-Summer River Smallies Keep a bead on your surroundings and fish poppers for success MUSKEGON, Mich. (August 20, 2025) – When it comes to feeding behavior, smallmouth bass are…
NEW FOR 2025 Made for the Mountains and Molehills Blocker Outdoors’ new rugged and reinforced Shield Verse Pant 2.0 caters to outdoor enthusiasts ranging from extreme hikers to western big…
NEW PRODUCT SHOWCASE Future of Fishing for $40 DAIWA’s new able and affordable D-SHOCK II combos come pre-spooled with high-visibility J-BRAID FOOTHILL RANCH, CA (July 11, 2025) – Interested in…
FOR IMMEDIATE RELEASE Tackling Tough Times A brain-dump of tactics and techniques for overcoming the doldrums of the summer dog days By Jay Anglin MUSKEGON, Mich. (August 21, 2025) – The…
FOR IMMEDIATE RELEASE Lively & Releasable EGO Fishing’s conservation-driven Tournament Weigh-In Bag is a leak-proof must-have Caldwell, ID (July 15, 2025) – Midsummer tournament time can be tough on the fish….
