NEW PRODUCT SHOWCASE Japan’s Top Brand Comes to North America New extreme low diameter X-BRAID FINESSE developed through exclusive manufacturing processes. FOOTHILL RANCH, CA (July 16, 2024) – It’s often said,…
NEW PRODUCT SHOWCASE Three Must-See New Products The long wait is over. The doors are about to open. And Whitewater Fishing invites you to see their latest offerings in ICAST’s…
NEW PRODUCT SHOWCASE Never Lay Down Your Sword DAIWA’s new SEABORG G1800M-RJ is the most formidable power-assist reel ever introduced. FOOTHILL RANCH, CA (July 16, 2024) – What’s the best way…
NEW PRODUCT SHOWCASE THE LAST WORD IN 36V TROLLING MOTOR RIGGING Today’s Powerful, New 36-Volt Direct-Drive & Lithium-Powered Trolling motors require special, high-performance connections… which 6 Gauge Wire configured Connect-Ease® 36V…
SPECIAL INVITATION Live New Products Presentation Learn about DAIWA’s new rods, reels, lures, fishing line, and accessories at a special ICAST presentation on July 17th at 9:30 a.m. in the…
NEW PRODUCT SHOWCASE Rays Against Sunrays Whitewater Fishing’s new Rays Performance Hoodie keeps sunrays and perspiration out, while delivering unmatched performance and comfort on the water. MUSKEGON, Mich. (July 3, 2024)…
NEW PRODUCT RELEASE Better Than Live Bait? Northland Fishing Tackle’s new Eye-Candy™ Jiggin’ & Riggin’ Leeches fish like the real thing without the expense, hassle, and transport issues BEMIDJI, Minn. (July 3,…
Redefined Lithium Technology Norsk Lithium® partners with giant high-tech consumer electronics supplier to offer features, reliability, and longevity previously unheard of in the boat lithium battery segment New Hope, Minn. (July 8,…
NEW PRODUCT SHOWCASE Destined to Prevail Whitewater Fishing’s new Prevail Pant fuses functionality, fit, and freedom of movement. MUSKEGON, Mich. (July 9, 2024) – There’s a reason you don’t wear your…
NEW PRODUCT SHOWCASE New Smelthead DX shown with new Tournament D-FIN swimbait Immaculate Design DAIWA’s new artisan Smelthead DX is the first-of-its-kind saltwater grade underspin jig. FOOTHILL RANCH, CA (July 9, 2024) –…
