Norsk

BOATING/FISHING: Exceptional Energy Now Available!

FOR IMMEDIATE RELEASE Exceptional Energy Long awaited Norsk Lithium® 12V 105AH deep cycle models are now in stock and shipping! New Hope, Minn. (May 20, 2025) – Anglers have anxiously awaited availability…

Whitewater

FISHING: The Spring Collection & More

FOR IMMEDIATE RELEASE Whitewater Partners with Sporting Goods Juggernaut SCHEELS Shop Whitewater Fishing’s spring collection and more at SCHEELS – online and in stores MUSKEGON, Mich. (April 25, 2025) – Every…

DAIWA

DAIWA: Deep Jigger Now Available

DEEP JIGGER NOW AVAILABLE Finessing the Fathoms Now Stocking, DAIWA’S new 25SALTIGA® 300 is a powerful super-light-jigging tool in a svelte and comfortable frame. FOOTHILL RANCH, CA (April 28, 2025) – The…

News

Fishing’s Greatest Auction is Back

FOR IMMEDIATE RELEASE Fishing’s Greatest Auction is Back! Open Now, Online Auction is Your Chance to Bid on More Than 100 Packages – Fishing Trips, Vacations, Tackle, Electronics and Much…

TUO

OUTDOORS: Catering to Your Core

NEW FOR 2025 Catering to Your Core TUO’s new Molten Heated Vest puts the power of heat control at the tip of your finger MUSKEGON, Mich. (May 1, 2025) – The…

DAIWA

DAIWA: Power Popping

NEW FOR 2025 Power Popping DAIWA’s new Black Wing spinning rod series delivers potent pops to offshore surface poppers. FOOTHILL RANCH, CA (May 1, 2025) – Serious. Beefy. Light. Fun. It’s…

Whitewater

FISHING: The Finest Four Weeks

FOR IMMEDIATE RELEASE The Finest Four Weeks From now through early June is arguably the best stretch to score walleyes on northern natural lakes By Jim Edlund MUSKEGON, Mich. (May 6,…

DAIWA

DAIWA: New Product Parade Continues

FOR IMMEDIATE RELEASE NEW SALTIGA Cuddler New Product Launches Continue on the East Coast DAIWA to showcase new saltwater rods, reels, and tackle at the Saltwater Fishing Expo FOOTHILL RANCH,…

Norsk

FISHING: Too Many Electronics? Nah…

FOR IMMEDIATE RELEASE Going Completely Lithium with Norsk Lithium Humminbird® and Minn Kota® fishing electronics tester and passionate angler, Tim Winterhalter, makes the switch to lithium; here’s why and how New Hope,…

DAIWA

DAIWA: FFS Rod Debut

FOR IMMEDIATE RELEASE NEW Power-Scope forward-facing sonar (FFS) rod series FFS Rod Reveal  DAIWA’s new Power-Scope rod series and a wealth of other new 2025 products on display at D&R Sports annual…